DRIVING DOWN CUSTOMER ACQUISITION COST BY INTEGRATING CONTENT AND COMMERCE
Smart phone users these day’s spend almost half their day consuming digital media. This non-stop exposure to digital content and increase acceptance od online shopping has elevated consumer expectations for the reading and buying experience. This is one of the biggest factors that has increased competition for customer attention in paid advertising. As a result, customer acquisition cost (CAC) – the cost to attract and convert customers – is rising unprecedently. Big brands are pumping huge money in their marketing and advertisement. If you have recently started with your digital commerce this is a must read article for you irrespective of your store relies on organic search traffic or pay-per-click.
