Allure Commerce LLP is a digital transformation company based in the US, France and India. We are dedicated to empowering growth acceleration and maximizing ROI. We reimagine business operations, building impactful solutions utilizing the latest eCommerce technologies with a visionary approach.

We are looking for an SEM Specialist/Strategist, an expert with a great deal of understanding of search engine ranking. Someone who can devise a ranking which will bring a website to top of both organic and paid search engine rankings.

Manage and test different marketing campaigns with PPC advertising or keyword research. An SEM Strategist will strategize in a way that will help increase our organizations overall revenue

• Executing tests, collecting and analyzing data, identifying trends and insights in order to achieve maximum ROI in paid search campaigns.
• Tracking, reporting and analyzing website analytics, pay-per-click (PPC) initiatives and campaigns.
• Managing campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
• Optimize copy and landing pages for paid search engine marketing campaigns.
• Perform ongoing paid keyword discovery, expansion and optimization.
• Research and analyze competitor advertising links.
• Up-to-date with the latest trends and best practices in search engine marketing.
• Working knowledge of HTML, CSS, and JavaScript development and constraints.
• Well-versed in performance marketing, conversion, and online customer acquisition

• Should have capability to handle multiple projects and deadlines concurrently.
• Strong organizational skills are key requirements.
• An ability to multitask and prioritize.
• Having an understanding of how to write HTML, work with CSS, and do basic web design.
• In Depth understanding of how websites work and how search engine rankings work.
• USA e-commerce experience is mandatory.
• Google AdWords certification is preferable.
• Strong numerical and analytical skills.
• Good working knowledge of Google Analytics.
• Expert in search engine optimization works in relation to website rankings is a must.
• Must know how the quality of the content and the number of keywords work together to improve rankings
• An ability to create content.
• You must have the ability to communicate effectively both verbally and via email or messenger apps.
• Strong analytical skills.