Hachem, an art supply store born out of a family legacy, highly benefited after migrating from
Magento Open Source to Adobe Commerce Cloud with the help of Allure Commerce. They struggled with multiple
website revamps before seeking consultation. The migration and revamp carried out by us focuses on aligning
their large number of SKUs and providing a superlative UX/UI experience that reflects their in-store experience
on the digital front.
Hachem Art Supplies, based in Canada, offers a wide range of art materials, tools, and equipment for artists, designers, and creative professionals. They provide quality products and a personalized shopping experience both in-store and online, aiming to inspire and support creativity among their customers. Hachem is committed to promoting art education and community outreach programs, reflecting their dedication to their field. This same commitment and art sensibility had to be presented in the UX/UI during their eCommerce website revamp, which was made possible with the help of Allure Commerce and Adobe Commerce Cloud.
Hachem faced challenges including minimal online sales, poor UX/UI design, difficulty highlighting focus products, and ERP system integration issues, hindering their goal of providing a unique art supply experience.
Allure Commerce partnered with Hachem to address challenges including minimal online sales and upgraded their e-commerce platform to Adobe Commerce Cloud, resulting in a better customer experience and improved UX/UI design. They also implemented efficient ERP integration and a commerce-centric design, streamlining data flow and management.
Allure Commerce's solution for Hachem Art Supplies achieved the perfect balance between front-end customer experience and back-end management. The new UX/UI design, inspired by the in-store experience, allows customers to fully immerse themselves in the world of colors and art.
