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Streamlined and Simplified Shopping Experience
With the upward trend of direct-to-consumer sales online, we knew we had to improve our Crosley websites. The shopping experience needed to be cleaner and easier. Marketing automation would be critical to keep up with competitors. And overall, we saw an opportunity to more closely align our Crosley Radio and Crosley Furniture brands, allowing them to sit side-by-side as sister websites. Allure helped us tackle all of these goals while providing their deep expertise on industry best-practices in both design and technology.
Andrea Wellkamp
Vice President of Merchandising