10 Grove’s unique business model involves customized, bundled product orders that cannot be fulfilled with a traditional stocked inventory. The brand required a unified system to seamlessly manage fulfilment, stock products, custom production, accounting, and customer data while providing an excellent user experienc.
Allure worked with the 10 Grove team to develop a customized system that addressed every key point in the product and sales lifecycle. By evaluating each step of the production, fulfilment, and returns process, Allure’s experts identified potential bottlenecks to eliminate before launch.
Internally, custom Magento development enabled the full integration of essential business tools including production data, customer loyalty programs, and QuickBooks accounting software. Externally, expert UI/UX development ensured a seamless shopping experience allowing customers to order stock items, custom variants, and product bundles.
Allure’s custom Magento implementation allowed the 10 Grove team to continue using the systems they trusted, with greater data transparency through all stages of the production and sales process. By breaking down existing silos, data points are shared between process stages, reducing manual input error and allowing better customer behavior predictions. Through data utilization, this new system not only increased 10 Grove’s DTC consumer base but allowed the company to seamlessly expand into B2B sales as well. The brand’s value is reinforced to customers thanks to a user-friendly shopping cart, product customization, and personalized care from the 10 Grove team.
